*️⃣ It’s time to face it: the social media landscape is in chaos. Between the upheaval at Twitter, allegations of espionage by TikTok, and never-ending algorithm changes, the future of social seems very uncertain. Platforms are losing followers and even if you have built a large follower base, it’s likely that most of those users aren’t even seeing your posts. But don’t despair! In this course, you’ll learn how to harness the power of more effective library marketing tools: email, blogs, and your staff. Get practical, up-to-the-minute advice for building an audience using your owned properties. Find out how to deliver irresistible content to maximize your reach without spending all day on promotions (unless you want to!).

*️⃣ Learning Outcomes:
-How to build a subscriber list made up of more than names and email addresses, but real, engaged library users.
-Simple changes that will increase engagement for your library’s e-newsletters or emails
-Tips for using a blog to control the narrative around your library, pitch stories to the press, and boost your library’s ability to be found in search.
-How to put the expertise of your staff to use to deliver promotional messages that cater to your unique community.

*️⃣ Course Instructor: The instructor of this course is Angela Hursh, Manager (Library Engagement, Marketing, and Professional Development) for NoveList. Angela's background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and 20 years as an Emmy-award-winning broadcast television news journalist. In her current role for NoveList, Angela helps libraries create effective and engaging marketing with a personalized approach.

Topics: marketing, promotion, outreach, promoting your library, customer service
Level: Foundation - This course is suitable for those who are new to the topic and are starting from scratch.

*️⃣ This course is designed for library staff in the United States, Canada, Australia, and New Zealand.